Becoming A Secret Shopper

The secret shopping industry has grown radically within the past decade, thanks in part to the exposure it has received via the internet. Current estimates (as of January 2008) place the US mystery shopping industry at $800 Million, and this figure is growing at about 11 to 12 percent a year. This growth is even more significant when you consider the fact that growth in the retail industry is down 50% from two years ago. The decline in the retail sector may have actually contributed to the growth in mystery shopping as many stores are realizing that customer service could help keep some customers and potentially attract new ones.

Another contributing factor to the growth of the secret shopping sector is the increase in the industries that have begun to use secret shopping services. Secret shoppers are now being employed in a wide range of venues, from spas and ski resorts to airports and even zoos.

With the growth of the secret shopping industry has come an increase in the need for secret shoppers. This means good news for current secret shoppers or anyone looking to become a secret shopper!